T&Cs vs Privacy Policy — What’s the Difference?

Intro:
If you run a website, sell digital products, or collect emails, you’ve probably heard that you need both a "Terms & Conditions" and a "Privacy Policy." But what do they actually do—and why do you need both? Here’s a clear breakdown of the difference, plus how to use them effectively.

---

What Is a Privacy Policy?

A Privacy Policy is a legal document that explains how your website collects, uses, stores, and shares personal information.

Required by law if you:

• Collect names or email addresses (even for a freebie)

• Accept payments online

• Use cookies or analytics (Google Analytics, Meta Pixel)

What it includes:

• What data you collect

• How you use and store that data

• Whether you share data with third parties

• How users can opt out or request deletion

---

What Are Terms & Conditions (T&Cs)?

T&Cs outline the rules for using your website, product, or service. Think of them as a legal handshake between you and your users.

What it includes:

• How users can (and can’t) use your content or services

• Your refund, return, or cancellation policies

• Intellectual property and copyright disclaimers

• Limitation of liability and dispute resolution

---

Do You Really Need Both?

Yes—especially if you:

• Run an ecommerce store

• Sell courses or downloads

• Collect emails for newsletters or lead magnets

Privacy Policy = Covers user data
T&Cs = Covers how your site and services are used

---

Where to Put Them

• Link both in your website footer

• Link to Privacy Policy near your email opt-ins and checkout forms

• Include T&Cs acceptance in your product purchase flow ("I agree to the terms")

---

Conclusion

T&Cs and Privacy Policies may seem like fine print—but they’re actually powerful legal protections. Having both ensures transparency, reduces your risk, and builds trust with your users.

Need plug-and-play templates for your site? Grab them here, or download our Legal Startup Checklist to see what else your business may be missing.

 

Disclaimer: This blog is for informational purposes only and does not constitute legal advice. For help with your specific situation, consult with a licensed attorney.